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Straight Talk on Investing: What You Need to Know by Jack Brennan, Marta McCave |
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From the Inside Flap As Chairman and CEO of one of the most respected mutual fund companies in the world–The Vanguard Group–Jack Brennan has made a career out of helping people invest for long-term success. Now, in Straight Talk on Investing, Brennan draws on two decades of investment experience to explain in a simple, straightforward way how to invest with confidence through both bull and bear markets. Investing successfully is easier than most people think, says Brennan. Starting with a clear explanation of the financial facts of life, Brennan explains how to know who to trust (and who not to), how to outline a financial game plan, and how to develop good–and often painless–saving habits. Brennan presents the tools and techniques you need–without getting bogged down in complicated financial jargon–to construct a sensible mutual fund portfolio and manage it with focus and discipline. You’ll learn how to: Reduce risk by making good use of balance and diversification Know what to look for–and what to avoid–when picking funds Profit from the gift of time Control your costs Stay on track by giving your portfolio an occasional tune-up Rounding out this straightforward discussion on investing is a comprehensive look at how information overload, market events, investment fads, and psychological factors can derail novice and expert investors alike. Straight Talk on Investing will help you avoid the pitfalls and stay on course toward your financial objectives whether the market is soaring, slumping, or moving sideways. Based on Brennan’s experience in the investment business and the success stories of thousands of real investors over the years, Straight Talk on Investing is about practical advice and meaningful guidance. Setting up a sound investment program and managing it effectively are well within your reach. With Straight Talk on Investing, you’ll learn from an investment leader the best ways to approach investing so that you can get through any market successfully. About the Author JOHN J. BRENNAN is the Chairman and CEO of The Vanguard Group, the world’s second-largest mutual fund company, with $600 billion in assets under management and 15 million shareholder accounts. Mr. Brennan is a frequent guest on programs such as CNBC’s Business Center, Market Wrap, and Squawk Box and has appeared on NBC Nightly News with Tom Brokaw and Wall $treet Week in Review. He is regularly quoted in leading business and personal finance publications, including The Wall Street Journal, the New York Times, BusinessWeek, Forbes, Fortune, and Money. In 2000 and 2001, SmartMoney ranked him as one of the most influential individuals in investing. MARTA McCAVE is a senior financial writer for The Vanguard Group and a former journalist.
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